Bounteous Named Acquia Marketing Innovation Partner of the Year for 2020
Bounteous has been named Acquia Marketing Innovation Partner of the Year. Through strategic marketing initiatives in partnership with Acquia, Bounteous fostered new business opportunities and strengthened existing relationships, demonstrating both technical mastery of Acquia's products and a commitment to driving business value.
March 10th, 2021
Improving Customer Experiences with a Customer Data Platform
Loyalty and trust are more important than ever, especially when considering the customer journey as it relates to your brand's customer data platform (CDP). This post outlines how a strong CDP system improves customer experiences, and the pitfalls of brands who miss the mark by getting too familiar with their customers, too fast.
March 9th, 2021
Consumer Privacy, Advertising, and Google: The Opportunities Ahead
Google has announced that they will not create a unique identifier after cookies deprecate. How will this affect ads and measurement? Our Marketing & Analytics SVPs share their thoughts.
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Our relationship with Coca-Cola and the Share a Coke program has grown over the years, expanding into different products, partnerships, and countries. Together, we’ve helped to create an exciting experience with new and delightful ways for fans to share their love of Coke.
Raghu Kakarala
EVP, Commerce